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Jan. 27, 2013

Champion Challenge 2013

Some great lax action is on tap today starting at 11:00 am! If you have the time and are near a computer or tablet, tune-in to ESPN3 and catch Team USA Women's and Men's teams take on the respective women's and men's defending NCAA champions!

We also want to take this opportunity to highlight an important point regarding coverage of the sport of lacrosse by the media; particularly women's lacrosse. Please read the following message from Liz Robertshaw, President of the Intercollegiate Women's Lacrosse Coaches Association, and consider supporting their efforts.

Subject : Message from IWLCA President Liz Robertshaw - We Need Your Help.

Hello Club Coaches!

I would like to take 5 minutes of your morning to ask for your help. Women's Lacrosse is at a crossroad, being both the fastest growing sport in the country and one that is least supported by mainstream media in comparison to the men's side, ESPECIALLY in broadcasting, which is something I am personally and professionally passionate about changing.

If you are unaware of the disparity I am speaking to, take a minute to see what college lacrosse games are being broadcast by ESPN this season (53 total regular season):

And by comparison ACC Tournament (which is the only conference to have ESPN coverage) – Men’s Games ESPNU / Women’s Game ESPN3.

*In addition, the entire men’s NCAA Tournament will be broadcast live by ESPN, ESPNU and ESPN3, while only the finals are guaranteed live on ESPNU and the semifinals on ESPN3

College Coaches have been challenged by both the NCAA and ESPN to show that people "actually care enough about the game to watch it" if we want additional coverage in the years to come. With the majority of our growth in the youth and high school age players, we need those players watching the games that are lucky enough to be broadcast either on tv or the internet. So I am emailing you, the main connection to the youth and high school lacrosse movement, to ask that you really push this Sunday's ESPN3 coverage of the US National Team vs. Northwestern upon your players.

How can you help? Here are three easy, fast and free ways that you can truly make a difference in the future of the women's game:

1. On Sunday, use your computer, smartphone and/or tablet to watch the women's game on www.ESPN3.com at 11am. The more "video starts" for the game that register the better.

2. Attached to this email is a Champion Challenge Flyer (PDF) and a Facebook Cover Photo (see above image). SAVE IT, USE IT and SEND IT to all of your players and their families, and encourage them to do the same.

3. Share this knowledge with your players and their families so that they can understand that the help they give now can change their future, because the opportunities they will or will not have in the years to come are directly related to what they do now to spread our game.

I hope you'll consider joining me in this grassroots effort to show that the game of women's lacrosse is a beautiful one, and that there truly is a demand for it to be seen.

Lax On!
Liz Robertshaw
IWLCA President




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